Three Days in Seoul: K-Pop, Palaces & Street Food Guide
Seoul is a city where ancient history meets cutting-edge modernity, and three days is just enough time to get a taste of its vibrant energy. Whether you’re a K-pop fan, a history lover, or a street food enthusiast, this itinerary will guide you through the best of the capital, blending cultural treasures, entertainment hotspots, and mouthwatering eats.
From the grand palaces of the Joseon dynasty to the neon-lit streets of Myeongdong, Seoul offers something exciting at every turn. With this three-day guide, you’ll experience the city’s rich heritage, pop culture, and unbeatable food scene—all at a pace that lets you soak in the magic without feeling rushed.

Day 1: Exploring Seoul’s Royal Heritage & Traditional Neighborhoods

Start your journey at Gyeongbokgung Palace, the largest of Seoul’s five grand palaces. Arrive by 9 AM to catch the impressive Changing of the Guard ceremony, a must-see event that showcases traditional royal attire and rituals. Wander through the stunning courtyards and pavilions before heading to the National Folk Museum, which offers insights into Korea’s history and daily life.

A short walk away is Bukchon Hanok Village, a charming neighborhood filled with hundreds of well-preserved hanok (traditional Korean houses). Stroll along the narrow alleys, stopping at cozy teahouses and small museums. If you’re up for it, rent a hanbok (Korean traditional attire)—many rental shops nearby offer discounts for tourists.
Day 2: Dive Into the K-Pop & Shopping Scene

No trip to Seoul is complete without experiencing its K-pop culture. Head to HYBE Insight or SMTOWN Museum to see exclusive exhibits on global stars like BTS and EXO. If you’re lucky, you might even spot an idol outside K-Star Road in Gangnam, where many entertainment agencies are located.
In the afternoon, explore Myeongdong, the city’s ultimate shopping paradise. Here, you’ll find K-beauty stores, fashion boutiques, and street food stalls selling tteokbokki (spicy rice cakes) and hotteok (sweet pancakes). Don’t miss the underground shopping malls, which are perfect for picking up trendy clothes at bargain prices.
Day 3: Markets, Night Views & Late-Night Eats

Kick off the final day with a trip to Gwangjang Market, one of Seoul’s oldest and most famous food markets. Order a plate of bindaetteok (mung bean pancakes) and try mayak kimbap (bite-sized seaweed rolls)—both are local favorites. For a unique experience, sit at a food stall and chat with friendly vendors as they prepare your meal.

As the sun sets, take in the breathtaking cityscape from N Seoul Tower on Namsan Mountain. Whether you hike up or take the cable car, the 360-degree panoramic views from the observatory deck are worth it. Before calling it a night, head to Hongdae, the heart of Seoul’s nightlife, where indie bands perform on the streets and lively clubs keep the energy going until dawn.
